How to design popup forms that work

Popup Subscription Forms That Work: Examples and Templates

Best practices for creating a beautiful popup form that welcomes visitors to your site and converts them into subscribers.

Popup forms sometimes get a bad rap, but when used right, they can improve the browsing experience and help you drive signups, engagement, and revenue.

By creating a popup in Mailchimp, your forms will be highly customizable, mobile responsive, and completely free. And, since they don't require you to schedule anything to get started, it's easy to create a simple opt-in process for your subscribers, in the same place you manage and track all your other marketing.

Opt-in forms are an important email list-building tool that you can use to send marketing offers, email newsletters, abandoned cart emails, and happy birthday emails that will keep your customers engaged and loyal. to your brand.

In this article, we'll give you tips and best practices to help you create effective popup forms and use them to grow your audience.

What is a subscription form?

Opt-in forms are used to collect information from customers, although those customers may not have purchased a product or service from you yet. For example, you can put a subscription form on your website requesting customer information in exchange for a discount or to receive a free product of some kind. Opt-in forms help potential customers start building a relationship with a brand.

Opt-in forms typically integrate with your email marketing software, where you can start building lists and segment your audience into different groups based on their stage in the buyer's journey.

How do you create a subscription form?

Creating an opt-in form is easy, and your email marketing platform will guide you through the process of creating one that easily helps capture customer information. You can also use a subscription form template depending on your needs and how much information you want to collect about your customers. Mailchimp offers a variety of different opt-in form templates depending on your goals and the different types of information you want to collect. Once you complete the opt-in form, we'll provide you with easy-to-understand instructions on how to implement it on your website.